Remembering SBS World News’ Best Brand Package

SBS World News Brand

Screen cap courtesy of Media Spy

From 2002 – 2005, Australia’s SBS World News had what must rank as one of the best pieces of news branding this country has seen. And as much as I am a fan of ABC News 24’s brand package, this one really was better.

Overseen by Box TM, the motion graphics were created by Engine. But the best part of the whole package was the music by Australian composer Nigel Westlake.

I have the full brand music here, which includes the idents and various beds assembled into a continuous piece of music, as used on the overnight breakfiller.

SBS World News 2002-2005 Music Package

Very listenable, whilst still maintaining the ‘authority’ of a news service, as well as the ‘world’ overtones consistent with SBS.


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